Seal Beach planners on Wednesday, Nov. 7, approved a conditional use permit for Pop Physique to operate an upscale dance fitness boutique in the Main Street Specific Plan zone.
Jennifer and Derric Williams, of Los Angeles, plan to operate a business that caters to woman, according to the staff report by Senior Planner Jerry Olivera.
“The applicants presently operate three similar businesses throughout the Los Angeles area (Silverlake, Studio City and West LA) and have been in business since 2008,” Olivera wrote.
The Seal Beach business will be open from 7 to 11 a.m. and from 5:45 to 8 p.m.
According to Olivera, the business owners plan against having classes between noon and 5:30 p.m. “The applicants are proposing small, personalized classes that focus on core strengthening, upper body toning, using elements of ballet, pilates, light weights, isometric holds, stretches, etc.,” Olivera wrote.
His report went on to say that it is difficult to determine how many clients would use the studio on a given day. Olivera wrote that clients will attend the studio by appointment only, in the form of a class schedule.
“With the possible exception of the early evening hours, the majority of the peak business hours are outside of the peak hours for most of the other businesses within the center, excluding Coffee Bean and Tea Leaf in the morning hours,” Olivera wrote.
The Main Street Specific Plan allows businesses to operate between 6 and 2 a.m., except for liquor establishments, according to Olivera.
“Personal training and fitness uses are not explicitly defined in the Main Street Specific Plan,” Olivera wrote.
The proposed Pop Physique will be located at 347 Main St., Suite D, which actually faces Pacific Coast Highway.
